White Label Agreement Template

This White Label Agreement (“Agreement”) is entered into on [Date], by and between:

Provider/Manufacturer: [Full Legal Name / Company Name]
Address: [Address]
Contact: [Phone, Email]

Reseller/Brand Owner: [Full Legal Name / Company Name]
Address: [Address]
Contact: [Phone, Email]

Together referred to as the “Parties.”

1. Appointment

The Provider hereby grants the Reseller the right to market, distribute, and sell the Provider’s products/services under the Reseller’s brand name in the agreed territory.

2. Products and Services

The products/services covered by this Agreement are described in Schedule A (Product/Service List). Provider shall ensure availability in sufficient quantities and quality.

3. Branding and Intellectual Property

• Reseller may market products under its own brand name, provided the Provider’s trademarks or identifying marks are not used.

• Provider retains ownership of all underlying technology, designs, and intellectual property.

• Reseller may not reverse-engineer, copy, or disclose Provider’s proprietary methods.

4. Quality Standards

• Provider guarantees that products/services meet industry standards and comply with applicable laws.

• Reseller may request quality assurance documentation or conduct inspections upon reasonable notice.

5. Pricing and Payment

• Prices are listed in Schedule B (Pricing Terms).

• Payment terms: [e.g., Net 30 days from invoice].

• Provider reserves the right to adjust prices with [X days] written notice.

6. Marketing and Support

• Reseller shall be solely responsible for marketing, branding, and customer support.

• Provider may provide technical documentation or limited support as described in Schedule C (Support Terms).

7. Confidentiality

Both Parties agree to maintain confidentiality of trade secrets, technical data, and financial information disclosed under this Agreement.

8. Warranties and Liability

• Provider warrants that products/services are free from defects and comply with specifications.

• Liability of either Party shall be limited to direct damages not exceeding the amount paid under this Agreement in the last [12] months.

• Neither Party shall be liable for indirect or consequential damages.

9. Term and Termination

• Term: This Agreement shall commence on [Start Date] and remain in effect for [X years].

• Either Party may terminate for material breach with [30/60] days’ written notice.

• Upon termination, Reseller must cease all sales and marketing of Provider’s products/services.

10. Governing Law

This Agreement shall be governed by and construed in accordance with the laws of [State/Country].

11. Entire Agreement

This Agreement represents the full understanding between the Parties and supersedes all prior communications or agreements.

Signatures

Provider: ____________________________ Date: _________
Name/Title: __________________________________________

Reseller: ____________________________ Date: _________
Name/Title: __________________________________________