White Label Agreement Template: Branding, IP and Support

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White Label Agreement Template

This White Label Agreement (“Agreement”) is entered into on [Date], by and between:

Provider/Manufacturer: [Full Legal Name / Company Name]

Address: [Address]

Contact: [Phone, Email]

Reseller/Brand Owner: [Full Legal Name / Company Name]

Address: [Address]

Contact: [Phone, Email]

Together referred to as the “Parties.”

1. Appointment

The Provider hereby grants the Reseller the right to market, distribute, and sell the Provider’s products/services under the Reseller’s brand name in the agreed territory.

2. Products and Services

The products/services covered by this Agreement are described in Schedule A (Product/Service List). Provider shall ensure availability in sufficient quantities and quality.

3. Branding and Intellectual Property

Reseller may market products under its own brand name, provided the Provider’s trademarks or identifying marks are not used.
Provider retains ownership of all underlying technology, designs, and intellectual property.
Reseller may not reverse-engineer, copy, or disclose Provider’s proprietary methods.

Reseller may market products under its own brand name, provided the Provider’s trademarks or identifying marks are not used.

Provider retains ownership of all underlying technology, designs, and intellectual property.

Reseller may not reverse-engineer, copy, or disclose Provider’s proprietary methods.

4. Quality Standards

Provider guarantees that products/services meet industry standards and comply with applicable laws.
Reseller may request quality assurance documentation or conduct inspections upon reasonable notice.

Provider guarantees that products/services meet industry standards and comply with applicable laws.

Reseller may request quality assurance documentation or conduct inspections upon reasonable notice.

5. Pricing and Payment

Prices are listed in Schedule B (Pricing Terms).
Payment terms: [e.g., Net 30 days from invoice].
Provider reserves the right to adjust prices with [X days] written notice.

Prices are listed in Schedule B (Pricing Terms).

Payment terms: [e.g., Net 30 days from invoice].

Provider reserves the right to adjust prices with [X days] written notice.

6. Marketing and Support

Reseller shall be solely responsible for marketing, branding, and customer support.
Provider may provide technical documentation or limited support as described in Schedule C (Support Terms).

Reseller shall be solely responsible for marketing, branding, and customer support.

Provider may provide technical documentation or limited support as described in Schedule C (Support Terms).

7. Confidentiality

Both Parties agree to maintain confidentiality of trade secrets, technical data, and financial information disclosed under this Agreement.

8. Warranties and Liability

Provider warrants that products/services are free from defects and comply with specifications.
Liability of either Party shall be limited to direct damages not exceeding the amount paid under this Agreement in the last [12] months.
Neither Party shall be liable for indirect or consequential damages.

Provider warrants that products/services are free from defects and comply with specifications.

Liability of either Party shall be limited to direct damages not exceeding the amount paid under this Agreement in the last [12] months.

Neither Party shall be liable for indirect or consequential damages.

9. Term and Termination

Term: This Agreement shall commence on [Start Date] and remain in effect for [X years].
Either Party may terminate for material breach with [30/60] days’ written notice.
Upon termination, Reseller must cease all sales and marketing of Provider’s products/services.

Term: This Agreement shall commence on [Start Date] and remain in effect for [X years].

Either Party may terminate for material breach with [30/60] days’ written notice.

Upon termination, Reseller must cease all sales and marketing of Provider’s products/services.

10. Governing Law

This Agreement shall be governed by and construed in accordance with the laws of [State/Country].

11. Entire Agreement

This Agreement represents the full understanding between the Parties and supersedes all prior communications or agreements.

Signatures

Provider: ____________________________ Date: _________

Name/Title: __________________________________________

Reseller: ____________________________ Date: _________

Name/Title: __________________________________________

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White Label Agreement Template: Branding, IP and Support

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White Label Agreement Template — quick answers

Reviewed July 2026 Free download, PDF & DOCX

What is a White Label Agreement?

A White Label Agreement is a contract that permits one company to sell another company’s products or services under its own branding, without revealing the original provider to the end customer.

Why is a White Label Agreement important?

It ensures both parties understand their rights and obligations, including product quality, branding, intellectual property, liability, and payment terms. It also protects the provider’s proprietary methods while enabling the reseller to expand its offerings.

When should you use a White Label Agreement?

Use it when reselling software, consumer goods, or services under your brand while relying on another company for production or fulfillment. It is common in technology, marketing, and retail industries.

What should a White Label Agreement include?

It should define the scope of products/services, branding rules, quality standards, intellectual property rights, pricing, support obligations, liability, and termination terms.

How does a White Label Agreement differ from an OEM Agreement?

An OEM Agreement involves customizing products for a brand, while a White Label Agreement typically involves selling pre-made products or services with minimal or no customization.