Influencer Marketing Agreement Template

This Influencer Marketing Agreement (the “Agreement”) is entered into as of [Effective Date] by and between:

Brand/Company: [Company Legal Name], with an address at [Address] (“Brand”).
Influencer/Creator: [Influencer Full Legal Name], with an address at [Address] (“Influencer”).

Brand and Influencer may be referred to individually as a “Party” and collectively as the “Parties.”

1. Campaign Overview

1.1 Campaign Name. [Campaign name].
1.2 Platforms. Content will be posted on: ☐ Instagram ☐ TikTok ☐ YouTube ☐ X ☐ Blog ☐ Other: [Platforms].
1.3 Campaign Term. Start: [Start Date]. End: [End Date].
1.4 Products/Services. Influencer will promote: [Products/services].
1.5 Target Message. Key points/claims approved by Brand: [Messaging].

2. Deliverables

2.1 Content Deliverables. Influencer will create and post the following:

• [__] Instagram posts (format: [feed/reel])

• [] Stories (minimum frames: [])

• [] TikTok videos (length: [])

• [] YouTube integration (length: [])

• Other: [Deliverables]
  2.2 Posting Schedule. Posting dates/windows: [Dates].
  2.3 Content Requirements. Include: [Brand tags, links, discount code, hashtags].
  2.4 Prohibited Content. Influencer will not include: [Competitor mentions, restricted topics].
  2.5 Revisions (Optional). Up to [__] reasonable revision round(s) included.

3. Review and Approval

3.1 Pre-Approval (Choose One).
☐ Influencer must submit content for Brand approval before posting.
☐ Influencer may post without pre-approval but must follow Brand guidelines.
3.2 Approval Timeline. Brand will respond within [__] business days. No response by then is: ☐ Approval ☐ Not approval.
3.3 Edits for Compliance. Influencer will make reasonable edits to meet legal/platform requirements.

4. Compensation and Expenses

4.1 Fee. Brand will pay Influencer: ☐ $[Amount] flat fee ☐ $[] per deliverable ☐ Performance bonus: [Terms].
4.2 Payment Timing. Paid: ☐ Upfront ☐ Net [] days after posting ☐ Split: [Schedule].
4.3 Expenses. Reimbursable expenses: ☐ None ☐ Pre-approved up to $[__].
4.4 Product Provided (Optional). Brand will provide products for review/creation: [List].
4.5 Taxes. Influencer is responsible for their taxes.

5. Disclosures and Compliance

5.1 Sponsored Disclosure. Influencer will clearly disclose the relationship (e.g., “#ad”, “Sponsored”, platform disclosure tools) as required by law and platform rules.
5.2 Truthful Statements. Influencer will not make false or unsubstantiated claims and will follow Brand-approved claims.
5.3 Platform Policies. Influencer will comply with platform terms and community guidelines.

6. Content Ownership and Usage Rights

6.1 Ownership. Influencer owns the content they create, unless otherwise stated.
6.2 License to Brand. Influencer grants Brand a non-exclusive, worldwide license to use, repost, and display the content for Brand marketing for [] months from posting.
6.3 Paid Ads / Whitelisting (Optional).
☐ Not permitted
☐ Permitted under these terms: [Duration, platforms, spend cap, attribution].
6.4 Buyout (Optional). Brand may purchase full rights for an additional $[].

7. Exclusivity (Optional)

7.1 Category Exclusivity. During the Campaign Term (and for [__] days after), Influencer will not promote competing products in the category: [Category].
7.2 Exceptions. Exceptions: [Existing commitments, disclosures].

8. Confidentiality

8.1 Confidential Information. Influencer will keep confidential non-public campaign details, pricing, and product information, unless publicly released by Brand.

9. Termination

9.1 Termination for Convenience. Either Party may terminate with [__] days’ notice.
9.2 Termination for Cause. Either Party may terminate immediately for material breach, fraud, unlawful conduct, or repeated non-compliance.
9.3 Effect of Termination. If terminated:

• Unposted deliverables: [Refund / partial payment / kill fee terms].

• Posted content removal: ☐ Required within [__] days ☐ Not required (if already approved).

10. Independent Contractor

10.1 Status. Influencer is an independent contractor and not an employee.
10.2 No Authority. Influencer cannot bind Brand.

11. Limitation of Liability (Optional)

11.1 Limitation. To the extent permitted by law, neither Party is liable for indirect damages.
11.2 Cap (Optional). Liability cap: $[__], except for fraud or willful misconduct.

12. Miscellaneous

12.1 Governing Law. This Agreement is governed by the laws of [State/Country].
12.2 Notices. Notices must be sent to the addresses above.
12.3 Entire Agreement. This Agreement is the entire agreement for the campaign.
12.4 Amendments. Amendments must be in writing and signed by both Parties.
12.5 Severability. If any provision is unenforceable, the rest remains effective.
12.6 Electronic Signatures. Electronic signatures are effective.

Signatures

By signing below, the Parties agree to this Influencer Marketing Agreement as of the Effective Date.

Brand/Company: [Company Legal Name]
Authorized Signatory: [Name]
Title/Role: [Title]
Date: [Date]
Signature: ___________________________

Influencer/Creator: [Influencer Full Legal Name]
Date: [Date]
Signature: ___________________________