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Social Media Marketing Proposal Template
Present clear campaign strategies and goals using this Social Media Marketing Proposal Template.
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Social Media Marketing Proposal Template
1. Proposal Title
[Example: “Social Media Marketing Strategy for [Client Name]”]
2. Prepared For
[Client Name / Company Name]
[Client Address]
[Email Address]
[Phone Number]
3. Prepared By
[Your Name / Company Name]
[Your Address]
[Email Address]
[Phone Number]
4. Date
[Insert Date]
5. Executive Summary
This proposal outlines a comprehensive social media marketing strategy aimed at increasing brand awareness, engagement, and conversions across key platforms. Our team will manage and optimize your presence on relevant social channels, ensuring consistent, high-quality content and measurable results.
6. Objectives
The main goals of this social media campaign are to:
Increase brand visibility and community growth
Drive targeted traffic to the website or landing pages
Boost engagement and follower interaction
Support product or service promotions
Generate leads or sales through paid social campaigns
7. Platforms Covered
We propose managing the following social platforms:
☐ Facebook
☐ Instagram
☐ LinkedIn
☐ TikTok
☐ Twitter (X)
☐ Pinterest
☐ YouTube
8. Scope of Services
Our services will include:
Content strategy and calendar creation
Graphic design and caption writing
Hashtag and trend research
Posting and community management
Social media advertising (setup + optimization)
Monthly performance reporting
9. Timeline
Estimated campaign duration: [e.g., 3 months / 6 months]
Key phases:
Discovery & Audit: [Date Range]
Content Planning & Setup: [Date Range]
Execution & Optimization: [Ongoing]
10. Content Delivery
Posts per week: [e.g., 3–5 per platform]
Reels / Stories / Video content: [Specify frequency or packages]
Client reviews content drafts every [X] days before scheduling
11. Investment and Payment Terms
Monthly service fee: $[Amount]
Includes:
Content creation
Platform management
Reporting and strategy sessions
Ad budget is separate and paid directly to platforms.
Payment terms:
First invoice due before launch
Monthly billing, payable within [X] days
12. KPIs and Reporting
We will track the following key performance indicators:
Follower growth
Engagement rate (likes, shares, comments)
Reach and impressions
Click-through rate (CTR)
Conversion goals (e.g., leads, sales, form completions)
Monthly reports will be sent with recommendations for improvement.
13. Client Responsibilities
Provide access to social media accounts
Share branding materials and guidelines
Approve or provide input on content drafts in a timely manner
14. Terms and Conditions
Proposal valid until [Expiration Date]
Either party may cancel with [X] days’ notice
Intellectual property of content transfers to client upon full payment
Content may be showcased in our portfolio unless otherwise agreed
15. Approval and Acceptance
To proceed with this project, please sign below.
Client Signature
Name:
Date:
Prepared By
Name:
Date:
Details
Learn more about
Social Media Marketing Proposal Template
SOCIAL MEDIA MARKETING PROPOSAL FAQ
What is a Social Media Marketing Proposal?
A social media marketing proposal is a structured document that outlines a planned approach for promoting a brand, product, or service across social media platforms. It typically includes campaign objectives, target audience analysis, platform selection, content strategies, posting schedules, advertising plans, and budget allocation. This proposal serves as both a strategic plan and a persuasive pitch to secure client or management approval for the campaign.
Why do you need a Social Media Marketing Proposal?
You need a social media marketing proposal to clearly communicate your strategy, set realistic expectations, and gain stakeholder buy-in. It ensures that all parties agree on the goals, approach, deliverables, timelines, and budget before the campaign begins. Additionally, it helps establish accountability by providing a documented plan that can be referred to when measuring results and performance.
When should you use a Social Media Marketing Proposal?
Use a social media marketing proposal when pitching services to a new client, requesting internal approval for a campaign, or presenting a strategic plan for ongoing social media management. It is especially valuable when introducing new platforms, launching special promotions, or requesting additional marketing budget.
How to write a Social Media Marketing Proposal?
To write an effective proposal, begin with an overview of the client or project needs, followed by clear marketing objectives. Identify the target audience and recommend the most relevant platforms for engagement. Outline your content strategy, including post types, creative direction, and frequency. Detail paid advertising plans, budget allocations, timelines, and performance metrics. End with next steps, deliverables, and a call to action for approval.
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