Logo Design Proposal Template: Scope, Fees and Timeline

Logo Design Proposal

This Logo Design Proposal (“Proposal”) is submitted on [Date] by [Designer/Firm Name], located at [Address], email [Email], phone [Phone], to [Client Name], located at [Address], email [Email], phone [Phone], regarding the project described below.

1. Project Overview and Objectives

Project name: [Project Name]

Business/brand summary: [One paragraph]

Objectives: [e.g., launch new brand, modernize identity, improve legibility, unify sub-brands]

Success criteria: [e.g., readability at small sizes, brand recognition, alignment with positioning]

2. Scope of Services

2.1 Discovery: stakeholder interview(s), brand questionnaire, competitive scan, audit of existing marks.

2.2 Concept Development: creative directions, mood boards, 3–5 initial logo concepts aligned to strategy.

2.3 Design Refinement: iteration on selected concept(s), color exploration, typography pairing, lockups.

2.4 Collateral Starter Set (optional): business card, letterhead, email signature, social avatar.

2.5 Brand Guidelines: logo usage rules, clear space, color values, typography, do’s and don’ts.

2.6 Handover: final files packaged and delivered, basic usage training call.

Exclusions: naming, trademark clearance, full brand strategy workshops, website design, packaging, and motion unless added via change authorization.

3. Deliverables

3.1 Logo master files: primary, reversed, monochrome, and small-space variants.

3.2 Formats: SVG, EPS, PDF (vector); PNG and JPG (raster) in common sizes.

3.3 Color systems: full color, grayscale, black; CMYK, RGB, and HEX values.

3.4 Lockups: horizontal and stacked; icon-only mark if appropriate.

3.5 Favicon/social icons: [sizes], exported and optimized.

3.6 Brand Guidelines (PDF, approx. [X] pages).

3.7 Collateral (if selected): print-ready files with bleeds and margins.

4. Project Schedule and Milestones

Start: [Target Start Date]

Milestones:

• Discovery complete: [Date]

• Concept presentation: [Date]

• Selected direction approval: [Date]

• Refinement round(s): [Date(s)]

• Brand guidelines draft: [Date]

• Final package delivery: [Date]

Dependencies: client feedback within [X] business days; timely access to assets; scheduling for review meetings.

5. Fees and Billing

5.1 Design Fee: $[Amount] (fixed) or $[Rate]/hour (estimated [Hrs] hours).

5.2 Retainer: $[Amount] due upon acceptance; credited to final invoice.

5.3 Progress Billing: [e.g., 40% concept, 40% refinement/guidelines, 20% final delivery] or monthly time and materials.

5.4 Reimbursables: fonts, stock assets, printing, shipping billed at cost + [X]% admin.

5.5 Payment Terms: net [X] days; late balances accrue [X]% per month.

6. Revisions and Approvals

Included revisions: [X] rounds on the selected concept.

Change process: out-of-scope requests require a signed change authorization with fee/time impact.

Acceptance: a deliverable is deemed accepted upon written approval or absence of feedback within [X] business days.

7. Client Responsibilities

Provide brand inputs (mission, audience, values), existing assets (logos, fonts), and timely approvals; designate a single point of contact with decision authority; ensure availability for scheduled reviews.

8. Assets and Licensing

Third-party assets (fonts, stock images, icons) are licensed to the client per vendor terms and are not transferrable beyond those terms. Licensing costs, if any, are paid by the client unless otherwise stated.

9. Intellectual Property and Usage Rights

Upon full payment, the client receives ownership of the final approved logo files listed in Section 3 for use in connection with the brand and business specified in Section 1. Preliminary sketches, unused concepts, and working files remain the designer’s property unless purchased separately.

10. Portfolio and Publicity

Designer may display the final logo and non-confidential project details in portfolios, award submissions, and marketing, after the client launches or grants permission. Client may request NDA treatment in writing.

11. Quality, Accessibility, and Technical Standards

Logos are designed for legibility across print and digital uses. Files are delivered in industry-standard formats and color spaces with export guidance. Accessibility contrast targets are considered for typical use cases.

12. Trademark and Legal

The proposal does not include legal clearance, searches, or filings. Client is responsible for conducting trademark searches and registrations. Designer can coordinate with counsel upon request (additional fees may apply).

13. Changes, Additions, and Out-of-Scope Items

Examples include additional logo directions beyond those listed, sub-brand or campaign marks, motion/animation, complex illustration, and extended brand systems. These require separate scope and fees.

14. Communication and Meetings

Cadence: weekly or milestone-based check-ins via [tool]. Response time targets: designer replies within [X] business hours; client feedback within [X] business days.

15. Confidentiality

Both parties will keep confidential information private and use it only for project purposes, except where disclosure is required by law.

16. Risk, Delays, and Force Majeure

Neither party is liable for delays due to events beyond reasonable control (e.g., supply chain issues, illness, outages). Schedule will adjust reasonably.

17. Warranty and Limitations

Designer warrants deliverables will conform to this Proposal at delivery. No other warranties are made. Designer is not liable for indirect or consequential damages; liability is capped at fees paid.

18. Term and Termination

Either party may terminate with [X] days’ written notice. Client will pay for work completed to date and any committed costs. Designer will provide all work-in-progress files as-is upon payment. Sections 9, 10, 12, 15, and 17 survive termination.

19. Dispute Resolution and Governing Law

Good-faith negotiation; if unresolved within [30] days, proceed to [mediation/arbitration/litigation] in [Venue]. Governed by the laws of [State/Country].

20. Acceptance

By signing, the client accepts this Proposal, including scope, fees, schedule, and terms. Upon acceptance, the Proposal may be attached to the service agreement and incorporated by reference.

Client: ____________________________ Date: ____________

Designer: __________________________ Date: ____________

Exhibit A – Areas and Detailed Scope

[List deliverables per channel: print, web, social, merchandise; specify sizes and variants.]

Exhibit B – Fee Summary and Payment Schedule

[Table with milestones, amounts, due dates; include reimbursables if any.]

Exhibit C – Schedule and Milestones

[Timeline table or Gantt-style list with target dates and dependencies.]

Exhibit D – Asset and License Register (Optional)

[Fonts, stock items, license IDs, permitted uses, renewal dates.]